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National Repository of Grey Literature

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Business plan Váňová, Monika Bc. ; Kovář, František (advisor) ; Dvořák, Jiří (referee) V práci je teoreticky popsána podstata podnikání, vysvětleno co to je podnikatelský plán, k čemu slouží a jakou má strukturu. Dále je v ní stručně popsána strategická analýza. V praktické části je zpracován podnikatelský plán na rozvoj podnikatelské činnosti firmy, která se zabývá velkoobchodem s kancelářskými křesly a výrobou textilních výrobků pro děti. Jde o výrobu nové židle pro děti a mládež, která bude vyrobena z recyklovatelných materiálů dřeva a železa. Detailed record

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