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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The concept of Mangaloo´s juicebar franchise
 Bendová, Ivana ; Chylíková, Hana (advisor) ; Kvapilová, Alžběta (referee)
This thesis is concerned with franchising. First part describes theoretically basic terms of franchising, requirements of franchise contract, pro and cons of franchising. Second part is focused on particular franchise chain Mangaloo. The aim of thesis is creation of comprehensive perspective on this franchise concept and appraisal if this concept is advantageous for franchisee and suggest possible changes and improvements. The appraisal is elaborated from own experience, SWOT analysis and competitive analysis.
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