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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Strategy for Precious Metals Sales Focused on Investment-designated Gold and Silver in the Czech Republic
 Líbezný, Lukáš ; Polák,, Michal (referee) ; Chalupský, Vladimír (advisor)
The bachelor’s thesis deals with issues of marketing strategy for precious metals sales focused on gold and silver in the Czech Republic, the analysis of current situation at the precious metals market and rating of up-to-date marketing of ABC company and its two competitors. The first part of the thesis is focused on theoretical basis of marketing, marketing strategy and investment-designated gold and silver market. The second part deals with analysis of current situation at the investment-designated gold and silver market in the Czech Republic and with analysis of activities of ABC company in comparison with its two selected competitors. The third part contains suggestion of marketing strategy for the analyzed company.
Detailed record
Marketing Strategy for Precious Metals Sales Focused on Investment-designated Gold and Silver in the Czech Republic
 Líbezný, Lukáš ; Polák,, Michal (referee) ; Chalupský, Vladimír (advisor)
The bachelor’s thesis deals with issues of marketing strategy for precious metals sales focused on gold and silver in the Czech Republic, the analysis of current situation at the precious metals market and rating of up-to-date marketing of ABC company and its two competitors. The first part of the thesis is focused on theoretical basis of marketing, marketing strategy and investment-designated gold and silver market. The second part deals with analysis of current situation at the investment-designated gold and silver market in the Czech Republic and with analysis of activities of ABC company in comparison with its two selected competitors. The third part contains suggestion of marketing strategy for the analyzed company.
Detailed record

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