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Marketing Strategy for Precious Metals Sales Focused on Investment-designated Gold and Silver in the Czech Republic
Líbezný, Lukáš ; Polák,, Michal (referee) ; Chalupský, Vladimír (advisor)
The bachelor’s thesis deals with issues of marketing strategy for precious metals sales focused on gold and silver in the Czech Republic, the analysis of current situation at the precious metals market and rating of up-to-date marketing of ABC company and its two competitors. The first part of the thesis is focused on theoretical basis of marketing, marketing strategy and investment-designated gold and silver market. The second part deals with analysis of current situation at the investment-designated gold and silver market in the Czech Republic and with analysis of activities of ABC company in comparison with its two selected competitors. The third part contains suggestion of marketing strategy for the analyzed company.
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Economic development of prices of gold in the world markets
Novotná, Gabriela ; Severová, Lucie (advisor) ; Spiesová, Daniela (referee)
The thesis focuses on analyses of price development of gold from 1971 to 2015. In 1971 Bretton Woods system, which set the price of one Troy ounce to 35 US dollars, collapsed. After the collapse of this monetary system the price was left to the market. The work focuses on more recent development of price of gold between the years 2005 and 2015 and tries to identify the factors influencing the price of chosen commodity. Price of gold is in US dollars for one Troy ounce which id 31,1 grams. Literature review looks at general properties of gold. Further, it sums up the history of gold as means of payment and different kinds of gold standards, which clarify how gold as currency has slowly been replaced by different substitutes, mainly inadequate coins, banknotes or wireless transfer of money. Then, the term investment gold is explained and several possible ways to invest into gold are shown. Further chapters focus on gold mining and setting of current price of gold in London. Practical part looks at supply and demand for gold, composition of supply and demand and development in time. Next part of the work is above mentioned analyses of price development focusing on years 2005 to 2015, stating real price of gold in US dollars per Troy ounce. In conclusion the most important factors influencing price of gold are described and the authors opinion about price prediction is given.
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Marketing Strategy for Precious Metals Sales Focused on Investment-designated Gold and Silver in the Czech Republic
Líbezný, Lukáš ; Polák,, Michal (referee) ; Chalupský, Vladimír (advisor)
The bachelor’s thesis deals with issues of marketing strategy for precious metals sales focused on gold and silver in the Czech Republic, the analysis of current situation at the precious metals market and rating of up-to-date marketing of ABC company and its two competitors. The first part of the thesis is focused on theoretical basis of marketing, marketing strategy and investment-designated gold and silver market. The second part deals with analysis of current situation at the investment-designated gold and silver market in the Czech Republic and with analysis of activities of ABC company in comparison with its two selected competitors. The third part contains suggestion of marketing strategy for the analyzed company.
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Gold investment - IT support
ZAHOŘ, Zdeněk
This thesis is about the investigation of the prediction with help of artificial neural networks. It contrasts other papers considering similar topic. This work is focused on the data collected to predict future outcomes. The data specifically deals with gold capital. It is possible to buy gold via the internet in a form of gold bars. The dealers themselves state that the price of gold is derived via the global prize index of gold and from the current value converted to the Czech Koruna rate of exchange. The aim of this work is to consider price forecast correlating input data. To achieve the desired outcome a system for the data collection, processing, and visualization has been designed. A system dealing with price prediction has been developed to show the accuracy of the results obtained.
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