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Online marketing of chosen company
Jelínková, Lenka ; Pilař, Ladislav (advisor) ; Poláková, Jana (referee)
The subject of the bachelor thesis is a summary of selected marketing tools of chosen company that operates on the market in the production and sale of plastic castings. Subsequently, the plan of online marketing activities is made. The first part focuses on the theoretical basis. The comparison and the description of scientific literature are used to define core concepts. They are also an essential foundation for creating practical part. The theoretical part explains concepts like marketing and to it associated marketing mix and its components, marketing communication is described in more details, strategic management and Internet marketing. The second part, the practical part, was written using other sources. All the elements served to create a plan of chosen company. The plan is created with the help of the description of the current situation and goals that the company would like to achieve by means of the strategy and online marketing tools. In the parts of work called the findings and recommendations are itemized suggestions arising from the practical part, which were made during the analysis, observation and drafting of the plan. It builds on them to conclude which is the overall summary of the discussed issues. Bachelor work is created for a purpose that the proposed plan could be apllied in the following months.
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