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National Repository of Grey Literature

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Development of electronic commerce in Czech Republic Pokrievka, Martin ; Zeman, Jiří (advisor) ; Filipová, Alena (referee) The aim of this master thesis is to capture the current state of electronic commerce in Czech Republic and its development over the past few years. The reader will be presented data about the development of modern communication technologies and internet in Czech Republic. Internet economy and its sub-areas will be presented, including the future expectations. Analysis of current B2C electronic commerce in Czech Republic will be presented as well, including the current trends and future outlooks. In the end consumer behavior during online shopping as well as analysis of consumer protection means will be analyzed. Detailed record

Current Trends in Consumer Behavior Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee) This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them. Detailed record

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