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Evaluation of the internal environment in the firm and proposals to improvement of current situation
Šplíchal, Martin ; Jál, Lukáš (referee) ; Strnadová, Michala (advisor)
Bachelor thesis is focused on interface of company DOLP, s.r.o. Intern analysis is based on utilization of strategical tools and financial analysis which are outgoing from resources provided by the company (intern materials, financial statements). This thesis is divided into three parts. First part is focused on theoretical basis, of the chosen analytical tools, in the second part is made an analysis of the chosen company and in the last part are mentioned improvements fand suggestions for better running of the bussines based on the conducted analysis.
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Evaluation of the internal environment in the firm and proposals to improvement of current situation
Šplíchal, Martin ; Jál, Lukáš (referee) ; Strnadová, Michala (advisor)
Bachelor thesis is focused on interface of company DOLP, s.r.o. Intern analysis is based on utilization of strategical tools and financial analysis which are outgoing from resources provided by the company (intern materials, financial statements). This thesis is divided into three parts. First part is focused on theoretical basis, of the chosen analytical tools, in the second part is made an analysis of the chosen company and in the last part are mentioned improvements fand suggestions for better running of the bussines based on the conducted analysis.
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Investigation of market opportunities for selected company
KROTKÁ, Veronika
My Diploma Thesis is themed Investigation of market opportunities for a selected company, the Haberdashery in Vyšší Brod and their draft solution, including financial situation.The Diploma Thesis consists of two main parts: literature search and a practical part. The first step to understand the theme was a study of special literature written by the most prestigious Czech and foreign authors. Further step for a composition of the literature search was a preparation of the practical part that followed. First of all I analysed the textile industry segment.I consulted processing of the company characteristics with the owner of the company and her external auditor.An important step to meet the objective was an environmental analysis, within which I applied the below listed partial analyses:PEST analysis,Porter{\crq}s five forces,Internal Analysis of a company,SWOT analysis.To complete this thesis I carried out a questionnaire survey within the company customers that was applied for the first time during the Bachelor{\crq}s Thesis themed Effect of a microenvironment on satisfaction of customer needs and wishes in a selected company.In conclusion I made an assessment of the company existing situation, proposed solution and herewith met the objective of my Diploma Thesis.
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