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Corporate social responsibility – social pillar
 Malá, Tatiana ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
The main goal of this Bachelor Thesis is to introduce the concept of Corporate Social Responsibility (CSR) with a focus on social pillar in external and internal dimension of the organization. The Bachelor Thesis is divided into a theoretical and a practical part. The theoretical part contains the general characteristics of the concept of CSR, clarifies the benefits and criticism, methods and areas of application, attitude of Europe towards Corporate Social Responsibility. Furthermore, theroretical part focuses only on the social pillar of CSR, introducing standards applicable in a given pillar and examining in detail the ways companies behave responsibly towards employees and external entities. The practical part is focused on the social pillar of CSR concept implemented in internationally operating company ABB. The work submits proposals for possible expansion of activities in the social field of CSR in ABB CZ by comparing the concept of the company in the Czech Republic and abroad.
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