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Slovak Market Entry Strategy Proposal For RENOCAR, a.s. Jůva, Marek ; Čáchová, Barbora (referee) ; Škapa, Stanislav (advisor) Tato diplomová práce se zabývá návrhem a analýzou strategie vstupu společnosti RENOCAR, a.s. na slovenský trh. Práce obsahuje přehled související literatury s důrazem na publikace, které se zabývají problematikou internacionalizace firem a vstupem společností na zahraniční trh. Analytická část zkoumá momentální situaci na trhu s automobily v České a Slovenské republice a stručně představuje toto průmyslové odvětví z evropského pohledu. Pomocí základních finančních ukazatelů pak hodnotí současný stav ve společnosti RENOCAR, a.s. Na základě výsledků získaných z výše uvedených analýz, autor ve třetí části práce navrhuje a kriticky analyzuje strategii expanze společnosti. Detailed record

Slovak Market Entry Strategy Proposal For RENOCAR, a.s. Jůva, Marek ; Čáchová, Barbora (referee) ; Škapa, Stanislav (advisor) Tato diplomová práce se zabývá návrhem a analýzou strategie vstupu společnosti RENOCAR, a.s. na slovenský trh. Práce obsahuje přehled související literatury s důrazem na publikace, které se zabývají problematikou internacionalizace firem a vstupem společností na zahraniční trh. Analytická část zkoumá momentální situaci na trhu s automobily v České a Slovenské republice a stručně představuje toto průmyslové odvětví z evropského pohledu. Pomocí základních finančních ukazatelů pak hodnotí současný stav ve společnosti RENOCAR, a.s. Na základě výsledků získaných z výše uvedených analýz, autor ve třetí části práce navrhuje a kriticky analyzuje strategii expanze společnosti. Detailed record

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