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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Customer Satisfaction Analysis and Proposals for Its Improvement
 Slobodníková, Eva ; Ledvinka, Karel (referee) ; Schüller, David (advisor)
The diploma thesis deals with the analysis of customer satisfaction with the product. This work defines the theoretical backgroung and issues related to customer satisfaction. The basic methods and processes for analysis of the marketing environment and the isssue of a questionnaire survey. Theoretical solutions are applied to a specific product, running shoes of the company adidas. The questionnaire survey, internal and external analysis, suggests the factors with which customers are or are not satisfied. Specific proposals to increase customer satisfaction with the product are set out on the basis of the outputs from the questionnaire.
Detailed record
Customer Satisfaction Analysis and Proposals for Its Improvement
 Slobodníková, Eva ; Ledvinka, Karel (referee) ; Schüller, David (advisor)
The diploma thesis deals with the analysis of customer satisfaction with the product. This work defines the theoretical backgroung and issues related to customer satisfaction. The basic methods and processes for analysis of the marketing environment and the isssue of a questionnaire survey. Theoretical solutions are applied to a specific product, running shoes of the company adidas. The questionnaire survey, internal and external analysis, suggests the factors with which customers are or are not satisfied. Specific proposals to increase customer satisfaction with the product are set out on the basis of the outputs from the questionnaire.
Detailed record

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