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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Instore marketing and its aplication at Ahold Czech Republic, a. s.
 Ešner, Rudolf ; Postler, Milan (advisor) ; Eliáš, Martin (referee)
This thesis deals with an important part of marketing in retail trade -- instore marketing with a focus on commercial communications and especially sales promotions applied in Albert stores. The thesis characterizes the specifics of marketing in the retail and shopping behavior of Czech customers. The main part concerns the analysis of instore communication in Albert stores -- both its own communication and the possibilities of commercial communications of suppliers, who sell their products in supermarkets and hypermarkets Albert. The thesis also analyzes the system of selling communication space in Albert stores and a survey of effects and effectiveness of the most common sales promotions at point of sale and provides recommendations for their proper execution.
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Instore communication in the Czech Republic
 Hlaváč, Ján ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis deals with communication at the point of sale and instore advertising in particular. The aim is to analyze instore communication as such, with focus on selected POS materials and instore media, to assess the effectiveness of different formats and introduce trends in the area and demonstrate the use on a specific brand, emphasizing the most used tools.
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