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National Repository of Grey Literature 2 records found  Search took 0.04 seconds. 
Application of CRM for Strengthening Competitive Position of Chosen Company
 Vašková, Helena ; Barboříková, Irena (referee) ; Chlebovský, Vít (advisor)
Customer relationship is the theme across all segments. Its importance consists especially in building long-term relationships with customers. This master‘s thesis deals with customer relationship management using information system. The aim of the thesis is to analyse current CRM level in chosen company and to give the improvement proposals.
Detailed record
Application of CRM for Strengthening Competitive Position of Chosen Company
 Vašková, Helena ; Barboříková, Irena (referee) ; Chlebovský, Vít (advisor)
Customer relationship is the theme across all segments. Its importance consists especially in building long-term relationships with customers. This master‘s thesis deals with customer relationship management using information system. The aim of the thesis is to analyse current CRM level in chosen company and to give the improvement proposals.
Detailed record

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