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Nutrition of infants and toddlers
SVOBODOVÁ, Sabina
The aim of my bachelor thesis is to theoretically summarize nutrition of infants and toddlers, and to compare natural infant nutrition and infant formula. Furthermore I want to determine the effect of natural infant nutrition and infant formula on children, the effect of breastfeeding until the end of the 6th month of infancy and the effect of breastfeeding for more than 6 months, and also to map the diet of breastfeeding mothers. I asked four research questions. What is the effect of replacing natural infant nutrition with infant formula on the baby? How does the length of breastfeeding affect a baby? How are mothers informed about their nutrition while breastfeeding and children nutrition? What kind of comlementary feeding for children do mothers choose? The research was conducted by 10 mothers and their children using questionnaires, case reports and interviews. The questionnaire contains 21 questions. To collect the answers I used both printed forms and data collection using Survio.cz. Afterwards I asked the interviewees to fill in their children's five-day diets. I obtained the resulting values of the diet using the Nutriservis profi application. The result of data collecting from the questionnaire was that nine of ten children were toddlers. Some of the contacted mothers, who had both infants and toddlers, answered the questions based on their older child diet. None of the mothers using infant nutrition mentioned that this nutrition had a negative effect on their babies. The values obtained from the diets resulted to be in line with the recommendations concerning infant and toddler nutrition.
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Inbound marketing of Nestlé in the area of infant formula
Hnízdilová, Lucie ; Průša, Přemysl (advisor) ; Postler, Milan (referee)
This master's thesis deals with inbound marketing of Nestlé in the area of infant formula. Its aim is to determine whether inbound marketing is a suitable tool for infant formula promotion which is strongly regulated. The thesis is based on a comprehensive analysis of the area of infant formula and analysis of inbound marketing strategy of one of the most dominant companies on the market, Nestlé. In the beginning, attention is focused on important milestones of the development of infant formula and on a case which caused an important change in the promotion of infant formula, Nestlé boycott. The following section deals with the supervision and marketing regulation both in international and the European law. The final chapter of the first part emphasizes on philosophy of inbound marketing. The second part is introduced by outlining the current situation both on global and the Czech market of infant formula. Then, attention is focused on Nestlé. Its introduction is followed by analysis of company's inbound marketing strategy which is then evaluated. For this purpose, analysis of the effectiveness of marketing tools is made with regard to strategic goals of the company.
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