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Benefits of location services for retail
Prostredný, Ján ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
The aim of this bachelor thesis is to analyse usage of available technologies of localization in particular retail units and their benefits for both customers and retailers. This topic concerns especially accurate localization of customers in retail units, targeted marketing and providing basic information according to the location in particular retail unit. Monitoring and evaluating of customer's movement trajectory and length of time spent at the particular place in the retail unit.

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