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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Validation of Utility Theory of a Consumer in Practice
 Kašpárková, Ivana ; Svoboda, Roman (advisor) ; Šrédl, Karel (referee)
This bachelor thesis is focused on validating of Utility Theory of a Consumer in practice. The aim of this work is to confirm or disprove the theory of decreasing marginal utility on the two test groups of respondents coresponding to a pre-prepared questionnaire. The work is divided into two main parts first is a theoretical and second is a practical. The theoretical part is devoted to the authors, who were stadied to the issue of consumer behavior from the past until present. These findings are used to develop questionnaires and subsequent elaboration of the practical part. In the practical part are analyzed using a graphical representation individual responses to the questionnaire from two interviewees groups. These data lead to the evaluation of whether the theory of diminishing marginal utility confirmed or not. Average utility are further processed in statistical calculations to compare whether the average utility in the two groups tested statistically significantly different or are the same average utility.
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