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The medial construction of reality: example 2011 IIHF World Champioship
Staňová, Petra ; Šoltys, Otakar (advisor) ; Zamazal, Ondřej (referee)
This thesis deals with designing of reality during the Ice Hockey World Championship 2011 in Bratislava, for which Robert Zaruba devised a unique project built on the myth of friendship and cohesion of the Czechs and the Slovaks.The theoretical basis of this work is the social construction of reality, according to which the reality in our minds is shaped by society. In the analysis of the structure of the broadcast channel CT 4, I am trying to find out how much does ice hockey push on viewer's mind and what is the amount of the Czech Republic and Slovakia national teams involvement. As a means of construction and reconstruction of the fictional world, the world created by its author, narrative is applied. The narratives typical for the structure of the CT4 are descibed in the next part in order to find a narrative that could serve as a template for the narrative of the championship. The final form of the narrative is shaped both by the narrator (presenter,commentator), who verbally describes what is happening and also the director whois responsible for the visual composition of the story. Features used in brodcasting, whose final analysis leads to the ability of distinction of the characters creating on the basis of similarity and context of highlighted object or those having arisen from anagreement among...
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Marketing communication of the Louis Vuitton brand, the way to icon status
Pašková, Lucie ; Pešek, Ondřej (advisor) ; Kolouchová, Daniela (referee)
The Bachelor thesis "Marketing communication of the Louis Vuitton brand, the way to icon status" discusses the specifics of the Louis Vuitton brand, brand awareness and its iconic Monogram canvas among Czech respondents. The theoretical part defines the concept of brand, luxury and iconism and specifies the marketing mix of luxury brands. The theoretical part is an introduction to the practical part which is devoted to the brand of Louis Vuitton and interprets the questionnaire servey on the topic of luxury and Louis Vuitton, which was carried out among Czech consumers.
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Music As A Sign
JAROLÍMOVÁ, Jana
The thesis is interested in the problem of musical sign. In which ways can we speak about musical sign and which elements of musical material can become signs? These are the basic questions which we are interested in. This thesis is divided into three parts. The first part attends to the common theory of sign. The historical survey with the main ideas of philosophers and thinkers will be helpful to find out basic terms and problems of semiotics. In the second part of thesis we look at the historical reflection of musical sign in order to find out in which way it was treated with music and musical sign in each historical period of European music. In the third part we focus on musical semiotics, but we will consider some problems of musical aesthetics and musical psychology, too. In the end we make recapitulation of answers to the aforesaid questions.
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Icon therapy in treatment of drug addictions
MRÁZOVÁ, Anna
The work focuses on the description of icon therapy, the therapeutic method used in the treatment of drug addictions to increase the client's motivation to heal. The first chapter summarizes the current approach to drug addiction in the Czech Republic, the services provided to drug users and the direction of development drug policy. Thinks about human spirituality and approaches which take it into account in the treatment of drug addicton. In the next section is icon therapy set in theological context, as based on Eastern Christian spirituality. The chapter contains the introduction to some concepts of Orthodox theology. Theres is explored a concept icon from different perspectives and finally described how icon therapy works in practice. In the final part are compared some aspects of icon therapy, music therapy and art therapy.
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