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Game of Sight and Touch
LEŠŇOVSKÁ, Lenka
The thesis is specialized in the creation of teaching aids for preschool and early school age children. The work consists of two parts - theoretical and practical. The theoretical part is characterized by psychological human development with an emphasis on the development of preschool and early school age children. The thesis is focused on the life and work of reform pedagogue Maria Montessori. The theoretical part is discussed about learning, the use of educational games and educational aids. In educational process is very important a teacher. The practical part consists of teaching aids - the alphabet, numbers, and developing a sense of small tasks which are normally used in dressing up.
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Identifikace faktorů ovlivňujících chování zákazníků při výběru hraček
Jurášová, Zuzana
Jurášová, Z., Identification of factors influencing customer behaviour when buying toys. Bachelor's thesis. Brno: PEF MENDELU in Brno, 2015. This bachelor's thesis deals with shopping habits of customers choosing toys to buy. It determines the factors influencing the decisions and the customer preferences. The data are obtained by survey conducted in the Czech Republic. A typology of customers is compiled on the basis of the survey results and a solution for a toy retailer is proposed.
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Vyhodnocení veletržních aktivit internetového obchodu prodávajícího hračky
Helán, Jakub
Bachelor thesis. Brno: PEF MENEDLUT in Brno, 2015. This thesis deals with the evaluation and the design of trade fair activity for the e-shop that carry business in the toy industry. The development and the typology of fairs and exhibitions and theirs position in the promotion mix is described. The internal and external environment of e-shop is analysed and the outputs of the previous fair participa-tions are evaluated. The recommendations and the design of fair activities for upcoming year are suggested.
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Strategic analysis of the company Toy traveling s. r. o.
Peška, Matěj ; Tyll, Ladislav (advisor) ; Martínez, Felipe (referee)
The main aim of this Master's Thesis is to create strategic analysis of the company Toy traveling s. r. o. The business of this company is really specific. It is a travel agency for toys or things that person could have emotionaly attcheed to relationship. The theoretical part describes the procedures and methods, for example PEST analysis and Porter's five forces model used for in the creation of strategic analysis. At the end of the theoretical part there is the SWOT analysis and results of marketing research. The methods and procedures described in the theoretical part are then applied in the practical part. Based on the results of strategic analysis and marketing research provides advice and recommendations for future development.
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Customer protection on the market of toys
Niklesová, Eliška ; Horová, Olga (advisor) ; Šimanovská, Jitka (referee)
Bachelor thesis is devoted to the analysis of system of customer protection on the market of toys. The aim of this thesis is to analyse customer's knowledge in the field of toys labeling, to chart customers awareness, their interest about these informations and detection of customers preferences during the selection and purchase of toys in Czech republic in year 2012. The market research was used to fulfill the main objective. The research was conducted by written quantitative polling of chosen customers. Resulted of this research was that customer's knowledge in the field of toys labeling, treating with toys or in the field of control authorities is sufficient. Despite of these results customers are not interested in detailed informations about customer protesction. The most common factors influencing customers preferences during the selection and purchase of toys are children's wishes and price. Customer's knowledge of certification marks is low.
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Analysis of competition in the regional toy market
Červenková, Lenka ; Vávra, Oldřich (advisor) ; Pešek, Ondřej (referee)
My thesis deals with analysis of competition in the local toy-market concretely with analysis of two comparable toyshops situated in shopping-centers in central Prague. Preliminary I present and define key terms that are essential at comparison of competition ability (competition, competitive advantage, toy market, customer and his specifics). To make my own research I elected standards that significantly influence customer satisfaction while shopping and determine possible future shopping, and created questionnaire. During valuation I commented point gains, looked for strengths and weeknesses and designed possible improvements. Total score were used to compare competitive ability of both the firms. My thesis is not only instruction manual for surveyed shops and determination of their competitive ability. It could be used as a general guide to increase competitive ability of other firms or as a starting point for further consecutive thesis and researches.
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