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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing communications equipment in tourism
 Šimková, Lenka ; Štědroň, Bohumír (advisor) ; Kazdová, Petra (referee)
The goal of my work is to observe the marketing activities of the InterContinental hotel. How do they communicate with potential customers and their guests. The work is divided into two parts. Theoretical, which explain general patterns of marketing. In this one I concentrate myself on hotel trade in general - its origin and impact. The practical part is a summary of the information I received during an interview with PR manager of the hotel.
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