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Marketing of Accommodation Services
 Vydrová, Jana ; Procházková, Markéta (advisor) ; Novosad, Jaroslav (referee)
The objective of this Bachelor's Thesis is to point out specifics in application of marketing instruments in services, particularly in tourism. The thesis also explains which marketing approaches are most appropriate for the hotel businesses and how to be brought into practice. Theoretical findings are subsequently applied to elaborate and evaluate current marketing management of hotel Kamzik. While writing the Thesis, several methods were used -- SWOT analysis of the hotel, analysis of external environment, analysis of competitors and segmentation of the hotel guests. From the results of the analysis suggestions were drown as to the improvement and consolidation of the hotels position on the market. Until now hotel's application of marketing management has been very limited, therefore marketing solutions proposed are of rather comprehensive nature. The last section of the Thesis elaborates prospective project of the connection of hotel Kamzik with another hotel, and creation of single chain of hotels and evaluates its advantages and disadvantages.
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