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National Repository of Grey Literature

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Získávání dat pro multimediální prezentace cestovních kanceláří Kopl, Martin ; Šubrta, Václav (advisor) ; Pavlíček, Antonín (referee) Hlavním cílem práce je zhodnotit internetové prezentace vybraných tuzemských cestovních kanceláří zejména z hlediska interaktivity a využívání multimediálních prvků. Navrhnout možná řešení jak získávat potřebná data pro tyto prezentace a jaké úskalí může s sebou toto získávání dat přinášet. Celá práce je rozdělena do tří logických částí. V první části vybíráme metody pro srovnávání webů cestovních kanceláří, cílový segment ke kterému toto srovnávání vztahujeme a konečně provádíme i samotný výběr konkrétních cestovních kanceláří. Druhá část práce se pak věnuje srovnáváním internetových stránek cestovních kanceláří dle kritérií, které jsme si určili v první části práce. Řešením hlavního nedostatku, chybějícími multimediálními a interaktivními prezentacemi, jenž vyplývá z toho srovnávání, se dále zabýváme ve třetí části práce. Detailed record

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