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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Sponsoring in the financial area
 Sýkorová, Eliška ; Postler, Milan (advisor) ; Medek, Milan (referee)
This thesis examines how can be sponsoring used in the financial area, especially in the insurance business. Definition of sponsoring as one of the tools of commercial communication is given and also the specifics of sponsoring in the financial area are described. This thesis also presents the main sponsored project of Kooperativa insurace company, especially it distinguishes the project of International music festival in Český Krumlov. There are also some suggestions for future improvement in this thesis.
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McDonald's Olympic Hopefuls sponsorship project supporting young athletes
 Adamec, Richard ; Postler, Milan (advisor) ; Dlouhý, Jakub (referee)
This thesis is devoted to the McDonald's Olympic Hopefuls sponsorship project. The first two parts include theoretical essentials for elaboration and the terms concerning marketing. Explanation of terms related to marketing communication and commercial communications is also included in this section. The third part is focused on sponsorship, its types and evaluation of sponsorship projects. The application part describes the history of the McDonald's Olympic Hopefuls project. Evaluation of the project and future recommendations are also presented here.
Detailed record

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