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Information as a tool for visitor management in destination (České Budějovice)
VARGOVÁ, Lucie
The main goal of this bachelor thesis was to analyze the information resources and how it is used in management of visitors flow. Further analyze how guides in the destination work with the information and their impact on the flow of visitors due to sustainable development of destination. To achieve this goal, an analysis and evaluation of information sources were made, specifically analysis of the free time section on the official website of České Budějovice and analysis of currently available flyers. The analyzes were based on a qualitative evaluation of ten observers. Then structured interviews with eleven professionals were held (tour guides and head of department of tourism in ČB). The results showed that destination has got a high quality information resources, which help with management of visitors flow. The qualitative research revealed that most of the guides in ČB tend to overlook the importance of sustainable development of tourism in destination and they do not put an effort into informing their clients about ways to sustain tourism. The tour guides underestimate the significance of sustainability of tourism development because of the lack of concern about the negative impact of their activities on the destination. Following these findings, proposals for improvement of tour guides work with information and tour services were made.
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Analysis of the offer of guide services in Olomouc region
Mráčková, Denisa ; Jarolímková, Liběna (advisor) ; Vykydalová, Karin (referee)
This thesis deals with one of the tourism services - the guidance. The aim of the thesis is to analyze the offer of guide services in Olomouc region and its evaluation in relation to the demand. The theoretical part focuses on the basic terminology of guiding, on characteristics of a guide in professional terms and on the professional associations of guides in tourism. The practical part includes an analysis of guide services in chosen sights of Olomouc region and analysis of demand for guide services. In conclusion is an evaluation of supply and demand on the basis of the analysis.
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Design of urban tourism product for the company DEiiTALY
Klicperová, Tereza ; Valentová, Jana (advisor) ; Kvítková, Zuzana (referee)
The aim of the thesis is to evaluate the possibility of putting DEiiTALY company under the name DEI Tours Prague on tourism market in Prague and design suitable products for it. The thesis is divided into five chapters. The first chapter defines theoretical terms, the second describes the company DEiiTALY and its business. The third chapter focuses on the tourism market in Prague and analyzes the potential competition. The fourth chapter deals with the possibilities of launching company product at the tourism market in Prague. The final, fifth chapter, consists of three products, that could be offered by company DEI TOURs Prague.
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Analysis of offer of guide services in touristic region South Bohemia
Paštyková, Markéta ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
This work is about offer of guide services in touristic region South Bohemia. There are explained basic definitions of guide services. There are described main legislative regulations of guide services. There are presented important attractivities of touristic region South Bohemia. There is detailed description of guide services in this region. These guide services are then evaluated and improvements are suggested. There is also evaluated how is used potential for guide services of region.
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Analysis of offer of guide services in Ústí region
Havránková, Tereza ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
This work is about offer of guide services in Ústí region. In first part there are basic definitions of tourism and guide services including information about duties and work of tourist guide. Then the work characterizes Ústí region with his most popular places and summarizes facts about tourism in this region. In work there was also used a survey about demand of guide services. In analytic part there is decription of each individual location with guide services. These descriptions are analyzed and compared with facts about tourism in region and with results of survey.
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