National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Presentation of goods using different graphic techniques and procedures
Kadlecová, Petra ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
The work focuses on the comparison of different graphic techniques and procedures for the presentation of the company and its products. It describes the importance of visual communications company with others, discusses the different media and also discusses the important principles in creating advertising and overall visual communications company. The aim is to summarize the advantages and disadvantages of different graphic techniques and procedures, the possibility of their use. A part of the recommendations is, how and what kind of graphics technique or procedure should be used to represent the company and its products.
Visual style of companies web
Šinágl, Roman ; Šedivá, Zuzana (advisor) ; Krsek, Libor (referee)
This bachelor thesis describes the main principles of corporate visual style and evaluates the functionality of selected web programming languages. It is achieved by an elaborated study of five specific corporate web pages. In conclusion, the optimal configuration and programming methods are defined based on the composition of the web pages. The thesis is divided into multiple parts based on the particular components of the visual style, software used for its implementation, programming language and the assessment of the web pages chosen for the purpose of the thesis. First of all, it presents the segments of integrated visual corporate style. Furthermore, it explains the methodology of visual style formation, including the software used. Morover, the thesis depicts the selected programming languages. Last but not least, the visual elements and programming languages of the particular web pages are evaluated by the author, taking into account the knowledge gained in the process of completing the thesis. The goal of the thesis is to evaluate the organization of visual components and assign the most appropriate combination of programming laguages for web presentations of companies.

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