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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The use of guerilla marketing in international companies
 Nejedlý, Michal ; Karlíček, Miroslav (advisor) ; Hatoň, Luděk (referee)
The objective of this thesis is to analyze and find the exact definition of the Guerilla Marketing with use of the specialized literature and practical examples. Another goal is to make the specific process of using and implementing guerilla marketing campaigns. This topis was choosen considering the fact, that classical forms of advertising are stepping back and lot of companies are nowadays using the modern marketing trends. One of them is guerilla marketing.
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