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Investice do akcií společností farmaceutického odvětví a hospodářský cyklus
Spáčilová, Eva
Spáčilová E., Investments in shares of companies in the pharmaceutical indus-try and business cycle. Bachelor thesis. Brno: Mendel University in Brno, 2020. The text describes the profitability of the pharmaceutical industry through the development of stock prices. The theoretical part describes the subjects of research and the situation on the market of pharmacology, the division of producers accord-ing to the type of production, their specifics. In the research part is made a technical and fundamental analysis of the balance of profitability of individual entities on the stock market, their comparison with each other and with the business cycle. Finally, according to the obtained results, investment recommendations are given.
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Pharmaceutical market economics: Do public subsidies on pharmaceuticals cause their wasteful use
Petrmann, Milan ; Špecián, Petr (advisor) ; Koubek, Ivo (referee)
This diploma thesis deals with the question of whether do public subsidies cause wasteful use of pharmaceuticals, and if so then to what extent. The hypothesis is tested on the Czech republic data for the years 2005-2012. The biggest contributions are defining the health system as an intra-temporal problem, which tells us that lower values of discount rate implies higher level of wasteful use. I express the environmental issues, which are caused by unprofessional pharmaceutical disposal. You can find the price (-0,11), the income (-0,2) and the cross-price (-0,14) elasticity of demand for pharmaceuticals in the empirical part. These estimates are obtained with the help of the Kuhn-Tucker method. Using the 2OLS method Model 2 comes with the major findings. With 10% increase of public subsidies, consumers tend to waste 13,2% more pharmaceuticals.
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Market segmentation of generic drugs
Saidov, Farrukh ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
The main goal of this Bachelor's Thesis is to discover and describe significant differences in consumer's behavior on the Czech generic drugs market. Based on the revealed differences discover and characterize consumer segments on the generic medicine market. The theoretical part contains the explanation of the segmentation process from the marketing point of view. The practical part comprises main characteristics of the Czech generic drugs market and the analysis of the secondary and primary data. The market segmentation was based on the results of these analyses. For the segmentation process was used the IBM SPSS Statistics program version 20. The result of the thesis discovers four market segments and recommends advisable marketing strategies for them.
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