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Výroba piv s ovocnou příchutí a jejich senzorické hodnocení
Burianová, Eva
The theoretical part is focused on the description of the raw materials that are necessary for the production of beer with a fruit component. The beer production technology is outlined. Breweries and microbreweries that offer fruit beer in their portfolio are also mapped in the literature research. The practical part was focused on the production of fruit beer, when a beer containing basic ingredients (malt, hops, yeast, water) was produced and a fruit compo-nent in the form of puree (passion fruit, mango) was subsequently added to it. The beer was subsequently subjected to analytical and sensorial evaluation. For all samples, the volume and weight alcohol content, real and apparent extract and original wort extract were deter-mined using the FermentoFlasher device. As part of the sensory analysis, when appearance, drinkability, aroma and taste were evaluated, samples flavored with passion fruit achieved the best results.
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The market of fruit beer in the Czech Republic
Kusáková, Iva ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis is focused on the market with fruit beer in the Czech Republic. It is divided into the theoretical and the practical part. The theoretical part is composed of two chapters. Market research, qualitative and quantitative methods of market research are described in the first chapter. The second chapter characterizes the brand, hierarchical structure of brands, positioning and price research. The market with fruit beer in the Czech Republic is introduced in the practical part. Next, the own questionnaire survey is described. The aim of this thesis is to discover the target group of fruit beer. Then, what awareness the Czech consumers about fruit beer have and what price consumers reckon for half-litre fruit beer sold in the shop.
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The changes on the beer market in the Czech republic
Donátová, Martina ; Vávra, Oldřich (advisor) ; Chládek, Ladislav (referee)
The bachelor's essay "The changes on the beer market in the Czech republic" focuses on the contemporary condition of the beer industry in the Czech republic. The goal of this essay is to explain which changes are happening on our market and why. The theoretical part is focused on marketing communication, segmentation and the research of the market. The following part is the characteristic of the product -- beer and a description of the contemporary situation on the beer market, which has changed considerably in the past few years. The breweries come to the market with new products designed specifically for new segments of the costumers. The main attention is paid to the fruit beers and its consumers. The inseparable part of the essay is also a questionnaire with main focus on confirming the supposition according to which the "fruit beers" have been accepted well on the market.
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