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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Buying and Consumption Habits in the Case of Coffee
 PINCOVÁ, Markéta
The aim of the thesis is to suggest possible progress for producers or traders based on research of purchase and consumer behaviour. The target is to find out specific behaviour of coffee users, their habits and preferences. Next target is to find connections among the various aspects. Fundamental aspects (age and gender) were compared. In accordance with the aim of the thesis concrete measures are formulated for the company Matheo, lnc, which trades with fresh roasted coffee. The theoretical part contains literary background research. Background research defines purchase and consumer behaviour, marketing research, fairs and exhibitions. Next part deals with coffee, types of coffee, preparation of coffee, effects of coffee (caffeine) and consumption of coffee in the Czech Republic and all over the world. The practical part is focused on research of coffee user´s habits and sales research. The information and results were received by questioning of at least 200 respondents.
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