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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Podnikání formou franchisingu
 Burešová, Michaela
The theoretical part of my thesis concentrates on basic information about franchising and the pros and the cons of enterprise. This part of my thesis also includes an analysis of conditions for obtaining a franchise license, analysis of law and economic conditions for franchising in the Czech Republic and analysis of a franchise agreement. The practical part of my thesis consists of analysis of the franchise market, it also analyses the corporations, which already operate on domestic market and it also analyses specific case. The main target of the thesis is to evaluate thanks to using a specific research and the general pros and the cons and to find out if franchising is a good way to run a business for rookies. The final part of thesis contains general recommendations for entrepreneurs.
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Franchising in the Czech market conditions
 Boudová, Eliška ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
Business franchising is a form of business present in the Czech market since the first half of the 1990s. Franchising has known dynamic growth both in the world and the Czech Republic. This bachelor's thesis is structured into two main chapters, the first of which provides a comprehensive outline of the major advantages and disadvantages in operating business under franchise, along with key principles behind franchising. The second chapter seeks to provide a practical application of the theoretical background for franchising introduced in the first chapter. Accordingly, it concentrates on two franchises that have succeeded in the Czech Republic.
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