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The prospects of farm production franchising
KALTOUNKOVÁ, Jana
The aim was to assess the existing experience of franchisers and franchisees in the area of farm production. The research was carried out qualitatively in a form of structured interviews, and also quantitavely in a form of a survey. Franchisers were addressed by the structured interviews and the franchisees by the survey.
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Franchising with a focus on gastronomy
Burianová, Iveta ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
The theoretical part introduces the main characteristic of the franchising and the way of establishment of this enterprise, including the description of the important documents. This part simultaneously points out advantages and disadvantages resulting from this method of entrepreneurship. The practical part concentrates on the franchising in the practice. On an example of the particular company specialized in gastronomy (Ambiente), it shows the way of running the franchising, advantages and disadvantages and the procedure when opening a new franchise branch, including the marketing and other services.
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