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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing mix in a selected company
 HONSOVÁ, Eva
The aim of this work is to analyse marketing mix in the selected company. Based on the analysis there was created a plan of how to improve the current marketing mix. The theoretical part of my paper contains general theoretical background of marketing and especially the marketing mix. The marketing mix includes four marketing tools (Product, Price, Place, Promotion), which are generally referred to as 4P.
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