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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy to Support New Customer Acquisition in Foundry Industry
 Kosour, Vojtěch ; Drápela, Miloslav (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on the issue of an introduction of a concrete company on the new market in the field of industrial markets (B2B). The theoretical part of the thesis analyses the issue of marketing plan creation and defines the relations, the process of creation and applicable methods. In the analytical part of the thesis the theoretical results are applied on the company MCAE Systems Ltd, which wants to offer their product on the casting market. The proposal part of the thesis proposes a possible process of penetration to the casting market.
Detailed record
Marketing Strategy to Support New Customer Acquisition in Foundry Industry
 Kosour, Vojtěch ; Drápela, Miloslav (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on the issue of an introduction of a concrete company on the new market in the field of industrial markets (B2B). The theoretical part of the thesis analyses the issue of marketing plan creation and defines the relations, the process of creation and applicable methods. In the analytical part of the thesis the theoretical results are applied on the company MCAE Systems Ltd, which wants to offer their product on the casting market. The proposal part of the thesis proposes a possible process of penetration to the casting market.
Detailed record

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