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Format RAW and Its Utilization for Company Promotion
Sulanská, Tereza ; Šedivá, Zuzana (advisor) ; Sabolčák, Peter (referee)
RAW formats are becoming the new trend in digital photography. It is raw data which can be edited by the computer means. This way brings many advantages but also some disadvantages. Files are smaller than the TIFF format and do not lose quality like the JPEG format. Special software is necessary for editing and obtaining the highest quality images requires more time and practice. There are many programs for editing and converting RAW files on the market today, from the simplest freeware programs to the professional tools for several thousand crowns. This thesis deals with an explanation of all the advantages and disadvantages of RAW formats, describes and compares five RAW converters and a practical example demonstrates the possibility of special picture treatment methods.

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