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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of CzechTourism foreign offices and their contribution to the tourism industry of the Czech Republic
 Gaierová, Petra ; Herget, Jan (advisor) ; Vogelová, Markéta (referee)
The aim of the diploma thesis is to evaluate the activities of the foreign offices of the CzechTourism agency in promoting the Czech Republic as an ideal tourist destination in foreign markets. The thesis defines the tourist destination and it´s management, the national tourist organizations and the marketing activities and communication tools used by the foreign offices. The last part of the thesis is dedicated to the analysis of the incoming tourism and it´s positive impact on the national economy.
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Services of CzechTrade foreign offices for small and medium enterprises in the Czech Republic
 Baršovská, Simona ; Taušer, Josef (advisor) ; Černá, Iveta (referee)
The thesis deals with services of CzechTrade foreign offices and evaluation of the services contribution to small and medium enterprises. The first two parts of the thesis describe the state support of export and CzechTrade agency. The following part of the thesis provides details about services of CzechTrade foreign offices. The last part of the thesis evaluates the services contribution to small and medium enterprises. The thesis on the basis of survey compares the state's and companies' point of view regarding the countries of priority interest for export and it appraises the level of cooperation between the public and private sector.
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