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Evolution of FC Manchester United logotype
Lisnychyi, Stanislav ; Slanec, Jaroslav (advisor) ; Novotný, Jan (referee)
This bachelor thesis focuses on the development of the FC Manchester United logo and its relation to club identity and marketing. The work describes the process of logo development and its symbolism from the beginning of the club's history to the present day. It also focuses on the methodologies of logo development and the significance of club identity for football clubs. Furthermore, the thesis conducts an analysis and comparison with other significant football clubs and evaluates how FC Manchester United maintains its position in the global sports industry. Emphasis is placed on the fan culture and community of FC Manchester United and the relationship of club identity to this culture. The work also includes an analysis of marketing strategies that the club utilizes to communicate with fans and maintain its global standing. Finally, the thesis summarizes the key insights regarding logo development, club identity, and marketing activities of FC Manchester United. The bachelor thesis provides a comprehensive view of one of the most significant football clubs in the world and its relationship to graphic representation. Furthermore, this bachelor's thesis will propose a new, more modern and contemporary logo for Manchester United FC.
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Design and verification of an intervention program aimed on developing the flexibility of leg muscles of football players
ČANDA, Jan
The bachelor thesis is focused on the Design and Verification of an Intervention Program aimed on Developing the Flexibility of Leg Muscles of Football Players of the TJ Božetice football club. For purpose of research, players were selected at the age of twelve. As young footballers are neglected, or even skipped, stretching exercises, they may have a variety of muscle injuries or a major shortening of their muscles at a later age. For this reason, the younger students underwent an initial measurement to determine their shortening. The aim of this work was to create and implement a three-month intervention program aimed at lower limb flexibility for football players at the age of twelve, which was conducted twice a week. During the intervention program, a second measurement was performed and a final measurement was taken after the intervention. For the first measurement, we have measured an average value of 27,6 cm for the deep forward bend and an average value of 31,3 cm for the final measurement. In the holistic motor test (Jacík's motor test), the average value was 58,5 points and the average value was 65,9 points. As a result of stretching exercises, we have managed to achieve improvements in both tests and have almost eliminated muscle shortening and improved dexterity, endurance and strength.
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