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Increasing Competitivenes of Company by Suggestions of Changes in Marketing Strategy
Mácová, Romana ; Cikánek, Lukáš (referee) ; Zich, Robert (advisor)
The aim of this master thesis is an analysis of choosen company and its competitiors, from which will be created proposals for changes in the primary marketing strategy, to increas their competitiveness which will lead to a strenghtening its positron in the market. The theoretical part of this work contains survey and elaboration of the appropriate materials and theory which are needed for successful realization of the chosen objectives. The practical part is dealing with the analysis of current marketing promotion and formulation of proposals for its efectiveness.
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Proposal of Marketing Strategy of Firm Plastika a.s.
Helíšková, Šárka ; Vrzalová, Monika (referee) ; Vrzalová, Monika (referee) ; Zich, Robert (advisor)
The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.
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Increasing Competitivenes of Company by Suggestions of Changes in Marketing Strategy
Mácová, Romana ; Cikánek, Lukáš (referee) ; Zich, Robert (advisor)
The aim of this master thesis is an analysis of choosen company and its competitiors, from which will be created proposals for changes in the primary marketing strategy, to increas their competitiveness which will lead to a strenghtening its positron in the market. The theoretical part of this work contains survey and elaboration of the appropriate materials and theory which are needed for successful realization of the chosen objectives. The practical part is dealing with the analysis of current marketing promotion and formulation of proposals for its efectiveness.
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Proposal of Marketing Strategy of Firm Plastika a.s.
Helíšková, Šárka ; Vrzalová, Monika (referee) ; Vrzalová, Monika (referee) ; Zich, Robert (advisor)
The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.
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Strategy of a firm running a business in sphere of leisure time
Lošťák, Jan ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The bachelor degree thesis determines customer base of the firm Help fitness club, it describes its strategy in terms of location, product, equipment, staff and marketing and it maps its competition. The thesis evaluates the strategy and is capped by improvement suggestions and S.W.O.T. analysis. Help fitness club offers aerobic and indoor cycling lessons and fitness room and its strategy is well adjusted.
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