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Analysis of corporate philanthropy as a strategic tool of corporate social responsibility in the Czech Republic and France
 Prjachová, Vendula ; Plášková, Alena (advisor) ; Kalousová, Pavlína (referee)
The subject of this thesis is to point out the growing importance of the corporate social responsibility and the sustainable business concept of firms in the Czech Republic and abroad, integrating corporate philanthropy into their long-term strategy. The basic terms and close connection of the corporate donation policy and social responsibility are explained. Corporate foundations present the strategic tool. First chapter is an introduction to philanthropy with the definition of basic terms. Second chapter deals in detail with importance of social responsibility in the Czech Republic and France, focusing on the role of corporate foundations, their activities and comparing the situation in both countries. Practical chapter analyzes the activities of selected corporate foundations in order to capture examples of good and bad practice. Subsequently, the observation is summarized and future developments are outlined. Last chapter provides practical advice and considerations for companies considering establishing their own foundation. Implementing and improving proposals of the efficiency and quality of their management are finally submitted.
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