|
|
Communication of corporate foundations in the Czech Republic
Ortová, Nina ; Obluk, Ondřej (advisor) ; Zezulková, Markéta (referee)
Jméno, příjmení: Nina Ortová Název diplomové práce: Communication of corporate foundations in the Czech Republic Rok: 2017 Abstract The thesis deals with the issues and evaluation of use of marketing communication in corporate foundations and endowment funds in the Czech Republic. In theory part, it offers a brief overview of what tools of communication are being used in non-profit sector and what the new trends in marketing communication are. The theory part also look into moral aspects of existence of corporate foundations and their establishment under their umbrella corporation. The part of practical application reveals what specific tools of marketing communication corporate foundations use to promote themselves internally and externally and how efficient their communication is. It also maps the general brand awareness of the corporate foundations in the Czech Republic in relation to classic non-profit organizations. An inseparable part of this thesis is an insight into operation of corporate foundations through representatives of significant corporate foundations in the Czech Republic. The thesis also reveals whether the umbrella corporations only make use of their corporate foundations just in order to promote themselves or whether there really is a charitable background. Lastly, the thesis comprises...
|
|
|
Corporate foundations' transparency in Czech Republic
Hoffmannová, Veronika ; Pospíšilová, Tereza (advisor) ; Deverová, Lenka (referee)
This thesis discusses the topic of transparency of corporate foundations in the Czech Republic. This aspect of corporate foundations' activity is important mainly for gaining public trust and legitimacy in the society. The transparency is defined and subsequently researched as disclosure and accessibility of information about foundation on the internet. The purpose of this work is to analyse the level of corporate foundations' transparency and the association of the level of transparency with selected characteristics of foundations and their founding firms. The first, theoretical part describes theoretical background of corporate foundations and transparency including its indicators and determinants. The second, empirical part describes the research, its results and conclusions. The research population consists of all corporate foundations founded in the Czech Republic up to 2014. Two types of transparency were analysed; financial and performance transparency, which were made up of selected indicators. Analysed determinants of transparency were foundation size, foundation age, foundation board size, firm's foreign activity, firm size. Correlation analyses and independent samples tests were used to test the hypothesis. The results suggest higher level of performance transparency in comparison with...
|
|
|
Communication of corporate foundations in the Czech Republic
Ortová, Nina ; Obluk, Ondřej (advisor) ; Zezulková, Markéta (referee)
Jméno, příjmení: Nina Ortová Název diplomové práce: Communication of corporate foundations in the Czech Republic Rok: 2017 Abstract The thesis deals with the issues and evaluation of use of marketing communication in corporate foundations and endowment funds in the Czech Republic. In theory part, it offers a brief overview of what tools of communication are being used in non-profit sector and what the new trends in marketing communication are. The theory part also look into moral aspects of existence of corporate foundations and their establishment under their umbrella corporation. The part of practical application reveals what specific tools of marketing communication corporate foundations use to promote themselves internally and externally and how efficient their communication is. It also maps the general brand awareness of the corporate foundations in the Czech Republic in relation to classic non-profit organizations. An inseparable part of this thesis is an insight into operation of corporate foundations through representatives of significant corporate foundations in the Czech Republic. The thesis also reveals whether the umbrella corporations only make use of their corporate foundations just in order to promote themselves or whether there really is a charitable background. Lastly, the thesis comprises...
|
|
|
Doporučení rozvoje firemní nadace v ČR
Hlávková, Barbora
This work deals with Corporate Social Responsibility (CSR) with a focus on corpo-rate philanthropy. This thesis describes CSR activities of the Foundation Telefónica O2 with a focus on the program Think Big, designed for young people. Program Think Big is being studied in other European countries (Germany, Great Britain, Ireland, the Slovak Republic and Spain). Subsequently is created recommendations for the development of the Foundation O2 based on the experience of foreign branches.
|
guest ::
