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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Financing and marketing strategy in a non-profit organization
 ŠMÝKALOVÁ, Miroslava
The bachelor thesis deals with the financial and marketing strategy in a selected non profit organization. Firstly, it describes the term non-profit organization, various forms of financing and used marketing strategies, then it is focused on selected non-profit organization. It analysis financing strategies based on provided documents from non-profit organization. Selected non-profit organization provides to the clients many projects, which are funded by the European union. Thesis is focused on these projects and funds.The funding ratio of foreign funds was determined and also financial self- sufficiency. The information was processed and evaluated and based on this, there were given recommendations, which can lead to financial stability and efficiency of selected non-profit organization. The study should bring the greatest benefit to the top management of the selected company and other similar forms of non-profit organizations.
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