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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analýza možností affiliate marketingu
 Koucký, Lukáš ; Sova, Martin (advisor) ; Čermák, Radim (referee)
This paper is focused on entering financial online market using affiliate marketing in form of marketing campaigns for acquisition of potential clients and theirs following monetization. The goal of this paper is to find ideal combination of marketing channels suitable for addressing potential clients of this field. Marketing campaigns were set and conducted with respect to statistics of regular customers. The most successful campaigns were identified based on return of investment. The best performance was delivered by campaign on the Facebook platform which achieved the highest return of investment due to the detailed targeting. Simplifying the purchase funnel (form usability and easy completion of the form) and good communication with potential customer showed as crucial. Potential improvements were identified based on conducted analysis. Improving design and functionality of website and offering connected products might have positive impact.
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