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Business plan of a new restaurant in Ústí nad Labem
Švecová, Lenka ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The goal of this diploma thesis is to compile a business plan suitable for opening of restaurant in Ústí nad Labem which could be used for possible business action. First part deals with theoretical knowledge of law in food service business -- its specification and divergences. Second part refers to particular segments of business plan and its content. Both theoretical parts are basis to process third part of diploma thesis which already operates with concrete datas. There is a marketing research included to this part. Research was focused on consumer satisfaction with a restaurant supply in Ústí nad Labem.

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