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Marketing communication of Film Tourism in the Czech Republic on the Example of Kroměříž
Sílešová, Adéla ; Bezouška, Martin (advisor) ; Báča, Ladislav (referee)
The bachelor thesis focuses on introduction to marketing communication of film tourism in the Czech Republic and presents the city of Kroměříž as a destination whose tourism is significantly influenced by film tourism. The thesis is divided into three main chapters. The first chapter describes terms as tourism, marketing communication, marketing communication mix, film tourism and also discusses current trends in film tourism. Second chapter defines film tourism in the Czech Republic and introduces two important agencies - CzechTourism and Czech Film Commisions. The crucial chapter presents the city of Kroměříž, its history, tourism and film-induced tourism. SWOT analyses is finally used to analyse marketing communication of film tourism in Kroměříž. The thesis aims to describe principal terms and to present the marketing communication of the city of Kroměříž.
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Marketing communication of Film Tourism in the Czech Republic on the Example of Kroměříž
Sílešová, Adéla ; Bezouška, Martin (advisor) ; Báča, Ladislav (referee)
The bachelor thesis focuses on introduction to marketing communication of film tourism in the Czech Republic and presents the city of Kroměříž as a destination whose tourism is significantly influenced by film tourism. The thesis is divided into three main chapters. The first chapter describes terms as tourism, marketing communication, marketing communication mix, film tourism and also discusses current trends in film tourism. Second chapter defines film tourism in the Czech Republic and introduces two important agencies - CzechTourism and Czech Film Commisions. The crucial chapter presents the city of Kroměříž, its history, tourism and film-induced tourism. SWOT analyses is finally used to analyse marketing communication of film tourism in Kroměříž. The thesis aims to describe principal terms and to present the marketing communication of the city of Kroměříž.
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Analysis of the Conditions of Film-Induced Tourism Development in the Czech Republic
Rymešová, Hana ; Dianová, Markéta (advisor) ; Hanzlík, Jan (referee)
The Bachelor thesis deals with the film-induced tourism as a growing phenomenon in the field of tourism industry worldwide. A part of the work is dedicated to the description of the development and forms of this phenomenon, while the emphasis is placed on the specific examples of movies and the television broadcasting impacts on travelling. The main part of the thesis focuses on the marketing tools of the film offices (especially Czech Film Commission) and the destination management organizations (especially CzechTourism) during the co-operation with the film industry. On the one hand, the most frequent tolls used by the film offices to attract filmmakers are presented, on the other hand, the working methods of the destination organizations in the field of location placement are introduced. The general principles are connected with the practises emerging in the Czech Republic. The primary aim of this thesis is to prove that the movie, as a marketing tool, plays an important role in promotion of destination, and that the Czech Republic has a great potential to become a popular film destination.
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