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Presentation of the female beauty on Instagram from the view of "beauty" influencers
 Floriánová, Eliška ; Turková, Kateřina (advisor) ; Oukropec, Jindřich (referee)
The topic of my bachelor thesis is "Presentation of female beauty on Instagram from the perspective of "beauty" influencers." The ambition of the thesis is to find out how women's beauty and the female body are perceived and presented by influencers themselves on Instagram, by using qualitative methods. The theoretical part describes the effects of social networks usage on adult women and young girls, focusing primarily on negative influences, such as the possibility of developing an eating disorder increases due to the frequent sharing of women's bodies on Instagram. Then there is indicated the increasing number of facial surgeries, which is also linked to the frequent viewing of edited photographs. The theoretical part of the thesis is also devoted to the principles of how Instagram works, its functions and other photo editing apps. Prominent Czech and foreign profiles focusing on healthy thinking about the female body and motivating female Instagram users to self-accept are mentioned. The methodological part defines the method, i.e. the e-mail interviews which selected Czech influencers who devote their profiles to female beauty. Some of their posts and comments are then analyzed. All of this contributes to the in-depth understanding of what is nowadays considered as beauty on the social network...
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