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National Repository of Grey Literature

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Fashion merchandising and its practical application Bechiňová, Markéta ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) The thesis is divided into two parts. The firts part deals with theoretical description of fashion merchandising, including specification of visual merchandising, sensoring merchandising and other aspects of shopping environment. The second part is dedicated to description of practical application of those principles in a selected shop of an international fashion retailer. Detailed record

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