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The approach of Czech fashion designers to sustainability issues and their communication towards customers
Kubů, Karolína ; Hejlová, Denisa (advisor) ; Koudelková, Petra (referee)
This bachelor thesis assesses sustainability within the fashion industry and identifies numerous ways in which sustainability can be achieved. Its aim is to define sustainability and sustainable fashion, to describe environmental, social and economic issues in this industry and to present the attitudes of a niche group of stakeholders, namely fashion designers. The thesis is divided into a theoretical and a practical part. The theoretical part considers various definitions of sustainability and applies them to the fashion industry. Furthermore, the research analyses how companies, fashion designers and fashion consumers can become more sustainable and what obstacles they face on this path. It also presents relevant models and strategies used for implementation of sustainability within fashion designing. The practical part evaluates interviews that were conducted with selected Czech fashion designers. These designers then describe their attitudes towards sustainability and explain the strategies that they actively implement to make their products more sustainable and ethical. A qualitative method was chosen for the research, as it helps to assess the attitudes and opinions from different angles, whilst allowing the study to receive answers regarding how and why designers see it this way.
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Fashion Victorian era as a source of inspiration
RATSCHMANOVÁ, Lucie
Master's thesis: Victorian era fashion theoretical and practical source of inspiration. Theoretical part of thesis explores fashion in 19 th century in UK in the context of contemporary facts. Thesis describes a development in particular parts of women's clothing which reflects former spirit and culture. In the next chapter is discussed how Victorian England has inspired nowadays fashion and its impact on modern subcultures. There are additionally added images for deeper understanding of this complex phenomena. Practical part of the thesis consists of development of ball jointed doll which was inspired by Victorian fashion. In addition, it includes sketches and workflow with visualization.
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Analýza oděvního a textilního průmyslu a předpověď nových trendů a modelů pro více udržitelný, ekologický a etický výrobní proces.
Hoang Vinh, Hien ; Halík, Jaroslav (advisor) ; Campbell, Jan (referee)
The increase of trading has created many environmental, ecological, social and ethical problems. The main concern across all industries is to create more sustainable, eco-friendly and ethical manufacturing processes. Only by influence consumer's purchasing behavior there might be the demand for eco-green products. The fashion and textile industry as one of the main contributor to the world's economy is one of the main environmental polluter (e.g.: soil, lakes, river and air). Recently, many young fashion designers started to offer eco-green fashion to the market. This new phenomenon might change the course of the world fashion industry. The goal of this research is to find out the real demand for eco-green products and its impacts on the traditional methods of fashion manufacturing. Three geographical areas where chosen to represent consumption side (US and EU (UK)) and manufacturing side (China). The specific fashion garment was chosen to demonstrate detailed analysis of the manufacturing processes and its new eco-green formula -- the denim jeans. The primary and secondary research approaches were chosen to cover the whole industrial view on this phenomenon. The outcome of the research showed that the major impact was on the general consumer's purchasing behavior and their life style. It is a new trend and concept that is reshaping the traditional fashion business models. Denim jeans industry leaders such as Levi's Strauss are in process of implementing eco-green, ethical and fair-trade factors into their long-term strategy.
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