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Slow Food as a modern trend in the Czech food industry and gastronomy
MAŠKOVÁ, Iveta
The quality and origin of food are topics that are currently widely discussed not only in Czech society, but worldwide. High-quality food andmeals, environmental protection, and especially the preservation of regional differences are the key ideas of a movement called Slow Food. The main idea of this movement is the perception of gastronomy as a phenomenon that supports a national and local autonomy, environmental protection, and diningculture. The concept of Slow Food also consists of thoughtful and responsible choice of food by consumersand the preparation ofhigh-quality meals at home as well as in restaurants. This thesis describes the history and basic ideas of the Slow Food organization and focuses on the current impact of this movement in the Czech Republic. The thesis describes the Slow Food movement's stances oncurrent topics of agricultural policies, such as the common agricultural policy of the European Union, biodiversity and genetically modified crops. The thesis also describesa methodology of evaluating a survey that was conducted by the author for the purposes of this thesis. The survey aimed to confirm or to refute concrete hypotheses that were related to the market and business potential of agricultural products, foods and meals that fulfill the requirementsof the Slow Food movementin the Czech Republic.At the same time this thesis also compares prices of Slow Food products with standard food distributed by the international retail chains.
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Farming Market in Czech Republic
HAMÁČKOVÁ, Tereza
In the last few years have farmers' markets in the Czech Republic still greater success. By farmers' markets we are trying to promote local and regional food to get into a deeper level of awareness, and to become more popular. The range is very varied but referring to the range of many legislative regulation, laws, norms and announcements. Farmers' markets are subject to the same legislation as any other food sales. In the dissertation were performed structured interviews with vendors at farmers markets and held a questionnaire survey among customers of farmers' markets and wider community from all over the Czech Republic. In the questionnaire surveys got involved 187 respondents and thanks to this survey were evaluated by the fixed hypothesis. Three out of four.
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Marketing research farmers markets in the Czech Republic
Adámeková, Katarína ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
Diploma thesis on the topic of marketing research farmers markets aims to identify the most important motives that influence buying behavior of consumers who visit farmers markets, as well as those who do not seek out farmers markets on the contrary. The first part is to get familiar with issues from a marketing point of view. Next, I considered it important to clarify to what are principles and rules of farmers' markets and how do they work in general. The practical part of my thesis includes its own investigation dealing with the degree of popularity of farmers' markets for consumers in the Czech Republic. The conclusion gives marketing recommendations based on the analysis of the results of my research and the external observation. The results of my research can serve both for laymen who want to learn more about this topic from a marketing point of view, as well as for all stakeholders in this field.
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The position of of organic food and farmers' markets: Czech Republic versus other developed countries in Europe
Murasová, Barbora ; Odehnalová, Jitka (advisor) ; Puta, Pavel (referee)
This thesis deals with the position of organic food and farmers' markets on the food markets in the Czech Republic and other developed countries in Europe. It is divided into four main parts. First starts with an introduction to the subject and focuses on explaining the basic terms such as organic food or farmers' market. In the second part the marketing of organic food and farmers' markets is analysed -- mainly its components and tools, an emphasis is placed on consumer behaviour as the most important aspect. The third part deals with the European market of organic foods in general and there are also described some specifics on selected markets. The last, fourth part analyses the organic food market in the Czech Republic and it contains a survey of Czech organic food market with a help of a questionnaire survey.
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