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Psychological aspects of narration in mediacontens
Věchetová, Gabriela ; Šoltys, Otakar (advisor) ; Wolák, Radim (referee)
The topic of narration in media contents is the main subject of my thesis. Psychological findings related to use of media, and television in particular, are contemplated. Myth which is examined from a psychological perspective represents the key topic of my thesis. The myth is compared to a fairytale as it embodies archetypal patterns of a human mind. In the thesis, first, the theoretical frames of naratology, semiotics, psychology and media studies are described. Second, my findings are used for a practical demonstration of a semiotic analysis of selected media messages: commercial, fairytale and news. Categories of cognition, emotion and motivation are used for considering the psychological aspects. Furthermore, deeper structures of human psyche and subconscious processes are stressed. The main objective of the thesis is to provide deeper understanding of mental operations while being exposed to media contents which utilize components of narration and myth. The topic of this thesis is complex; therefore, I have presented findings from disciplines mentioned above coherently. The thesis is, hence, a sectional essay offering integrated findings from multiple disciplines.
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