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Hopes and Limits of Fair Trade from a Socio-economic Perspective
KOTRČOVÁ, Michaela
The work deals with the topic of fair trade from a socio-economic point of view, with the aim of describing the main historical milestones of fair trade and answering the set research questions. In the first part of the work, the key aspects of fair trade, its historical development and the benefits and limitations of this business model are identified through literature research. Using the results obtained as part of a questionnaire survey, the empirical part examines the behavior, knowledge and awareness of consumers about the concept of fair trade, which turns out to be very narrow. It also provides an insight into the factors that have the greatest influence on the support of fair trade in companies selling fair trade products. It turns out that profit is not the most important factor. Last but not least, it was found that companies see the future in fair trade and continue to plan to sell these products.
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The impact of Fairtrade programmes on the consumption of private labels
HUBÁČKOVÁ, Petra
The main aim of this diploma thesis is to assess the impact of Fairtrade programmes on consumption of private label products in chosen retail chain. Important part of this thesis is to make suggestions to raise awareness of private label products with Fairtrade programme certification based on the found information. This diploma work has two parts - theoretical and practical. Theoretical part is focused on Fairtrade and Fairtrade programmes, private labels, marketing research and consumer behaviour. Practical part includes description of chosen retail chain - Kaufland v. o. s and their private labels in connection with Fairtrade programmes. Very important in practical part is marketing research. Marketing research was implemented in the form of and online questionnaire with 22 questions. The obtained data were analysed with MS Excel and software Statistica. Specifically, Pearson's chi-square test and correlation coefficient were used. Based on the analysis, the results were evaluated The main finding from the research is that awareness of Fairtrade programmes is generally low. The same situation is with using Fairtrade programmes at private label products. The main reasons for buying are taste and price. Next reasons are good feeling, environmental protection, good working conditions and others. From the survey were obtained other interesting information. In conclusion, people are not completely indifferent to Fairtrade and helping others, but awareness needs to be raised, which will lead to more help to producers and farmers in developing countries. Another benefit will be higher sales of products of private brands of retail chains with Fairtrade programme certification mark.
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The Fairtrade awareness at the Faculty of Economics, University of South Bohemia
WEINZETTELOVÁ, Nikola
Thesis deals with the identification of knowledge and awareness of Fairtrade at the Faculty of Economics of the University of South Bohemia in České Budějovice. The aim of the thesis is to identify knowledge in the area of Fairtrade and to propose measures to increase awareness of Fairtrade among students and employees. The practical part of the thesis deals with conducting marketing research among students and employees of the Faculty and subsequent analysis of the data from the questionnaire survey, which forms the basis for evaluating the established hypotheses and proposing recommendations that, once implemented, could help to increase awareness of Fairtrade at the Faculty of Economics.
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Awareness of Fairtrade among consumers
SEMIRÁDOVÁ, Helena
The bachelor thesis deals with determining the level of consumer awareness of Fairtrade. It examines various aspects of the issue, such as history and principles associated with Fairtrade that should be adhered to. The main goal of the thesis was to assess the level of knowledge in this area and to propose ways to increase it. The research is based on a questionnaire survey, where respondents fill out the questionnaire online. The resulting data was processed using Microsoft Excel and presented through graphs. The hypotheses were tested using the Pearson chi-square test, and their content was either accepted or rejected. In conclusion, solutions are proposed to increase awareness of the issue. The main proposal is to organize a sports event with a Fairtrade theme for all age groups.
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Program Suport for Fair Trade
Krivosudský, Juraj ; Stryka, Lukáš (referee) ; Chmelař, Petr (advisor)
This work has been created as a support for non-profit NGO Society for Fair Trade and Development Education. It's aimed to build a base of an information system, that will be able to integrate and simplify the organisation's running. In the actual version it's foremost about stock control system unifying the management of commodities on several affiliates and synchronization of book entries for accounting purposal. To make the further development easier, several modular components are introduced. The system is based on technologies of PHP and MySQL with additional functionality of JavaScript which is, for the sake of widest compatibility possible, minimalised and substituted with alternative solutions if possible.
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Významné aspekty udržitelné kávy a doporučení pro kavárny
Skýbová, Tereza
Skýbová, T. Significant aspects of sustainable coffee and recommendations for cafés. Bachelor thesis. Brno: Mendel University in Brno, 2023. The aim of the bachelor thesis is to propose recommendations for cafes that will lead to the expansion of awareness and marketability of sustainable coffee. The literature search will introduce coffee as a commodity, sustainable coffee production and the various organisations that promote a sustainable approach to coffee. The information will be used in the results section. In the empirical part, the coffee sector will first be analysed. The main research of the thesis consists of semi-structured interviews, which are complemented by a questionnaire survey. Finally, various recommendations will be proposed to promote sustainable coffee awareness and marketability. These recommendations will be financially backed.
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The Fairtrade awareness at the Faculty of Economics, University of South Bohemia
VAČKÁŘ, Tomáš
The work focuses on identifying knowledge and awareness of Fairtrade among students and employees of the Faculty of Economics at the University of South Bohemia, where Fairtrade supports producers and farmers from the poorest countries in the world mainly through higher purchase prices, long-term contracts, and overall good working conditions. The aim of the work is to obtain information from respondents, either in general or in connection with the Faculty of Economics, which is the first Fairtrade faculty in the Czech Republic, and subsequently provide proposals and recommendations that could lead to increased awareness of Fairtrade in academic circles and thus support producers from developing countries in a certain way.
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Consumers'awareness of the Fair Trade
KOZOVÁ, Kristýna
The bachelor thesis focuses on the awareness of the Fairtrade among consumers. The theoretical part describes the definition, principles, brand standards, history and other important information related to the Fairtrade, including the consumer himself. In the bachelor thesis it was important to explain marketing research, which is applied in the practical part. With the help of a questionnaire, the second part of the bachelor's thesis processes the results obtained and evaluates four compiled hypotheses based on the information obtained. The questionnaire consisted of 12 questions with both mandatory and optional answers. At the end of the work, several recommendations are proposed on how to increase and improve the awareness of the Fairtrade among consumers.
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The awareness of fairtrade products in the selected retail chain
STRAKOVÁ, Eva
The bachelor thesis deals with Fairtrade products in a specific retail chain. The main goal is a survey on the awareness of Fairtrade products in the retail chain Kaufland. The work discusses the importance of the Fairtrade concept, the recognition of Fairtrade products and the reasons for the spread among consumer awareness. It is also focused on marketing research. The data are obtained through a questionnaire survey which reveals the behaviour of shoppers of Fairtrade products in the retail chain Kaufland. Based on the results, possible recommendations are proposed on how to make the products visible and raise awareness among consumers.
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An awareness of Fairtrade at the University of South Bohemia
BARTOŠ, Matěj
The main aim of this bachelor thesis is to identify Fairtrade based on a quantitative research. This thesis illustrates the level of awareness of Fairtrade at the University of South Bohemia with the help of a questionnaire survey. The study was performed by the employees and students, with the purpose of analysing knowledge about Fair Trade history, Fair Trade issues, fairtrade products, key Fairtrade organizations and the process of Fairtrade certification. Finally, these new findings motivate some people to buy fairtrade products and, consequently, to assist the developing countries.
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