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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Consumers' perception of the Fair Trade mark
 ŠMEHLÍKOVÁ, Daniela
The main objective is to find out the information referring to customers´ perception and satisfaction with the quality and price. The work is divided into two parts: theoretical and practical. The theoretical part is focused on the role and function of the brand, to explain the principles of fair trade and marginally marketing research. The practical part is based on a questionnaire survey. Then the analysis of supply of private brand ROSSMANN is described there. The work concludes with suggestions which improve the current situation of the Fairtrade? brand perception.
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The brand perception of Fairtrade at the Faculty of Economics, University of South Bohemia
 LENGEROVÁ, Lenka
The main objective of this bachelor thesis is to analyse how people at the Faculty of Economics perceive the Fairtrade brand. It means, how deep is their knowledge of this brand, what products consumers buy most, why they buy them and how they are satisfied with the quality and price of these products. The work is divided into two patrs: theoretical and practical. The theoretical part is mainly focused on basic information for understanding the essence of the bachelor thesis. The practical part is based on a questionnaire survey between people at the Faculty of Economics. The work concludes with suggestions which improve the current situation of the Fairtrade brand perception at the Faculty of Economics at the University of South Bohemia.
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