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Strategic Analysis of an Enterprise
Hubertová, Veronika ; Dvořák, Jiří (advisor) ; Král, Pavel (referee)
The Master's Thesis is focused on determining the strategic situation and recommending the appropriate strategies for the H&V, s.r.o. companany. The theoretical part describes the basic concepts of strategic analysis and each external and internal strategies. The Theoretical information I drew from the literature follows the practical part, where each strategic analysis is processed. The first chapter of the practical part are processed each by external analysis, which then are applied to the company H&V, s.r.o. The next chapter processes the company's internal analysis. Then the analysis' are summarized in the SWOT analysis. The SWOT analysis serves to define the strengths and weaknesses from the company's internal environment. It also shows opportunities and threats from the external environment. Based on these conclusions, the last chapter recommended a strategy that is suitable for the company H&V, s.r.o. The basic goal of the Master's Thesis is to develop a thorough analysis for the H&V, s.r.o. company and subsequently recommend an appropriate strategy. The main contribution of this thesis submitted shows that H&V, s.r.o. are processed by various external and internal strategic analysis, and subsequently recommended a strategy that could be helpful for company H&V, s.r.o. for business in the future.
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