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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Development of the situation of the company Accom holding s.r.o. on the domestic market and foreign markets and its export and import strategy
 Krajník, Jaroslav ; Zamykalová, Miroslava (advisor) ; Rabušic, Luděk (referee)
This thesis is focussed on the company Accom holding s.r.o. This firm is collected from several smaller compenies, that all work in the same territory and this is export, import, production and distribution of diary products. First the thesis deals with the history of the company and with the seperate firms and with their activities. Further the thesis adverts to the present situation on the diary market in the Czech republic. The current situation of the company Accom and its comparison with competitors is more detailed illustrated in the SWOT analyse. Secondly the thesis describes the foreign relations and their history and the current situation. Further the thesis illustates issue on some foreign markets. Lastly is the thesis focussed on some marketing strategies or their parts, that are used by the company.
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